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With the goal to help improve book access for underserved children in every borough and beyond, JetBlue launched its ninth annual Soar with Reading initiative in its own hometown, New York City. For the first time, free book vending machines will be set up in five of the city’s boroughs to give local kids access to age appropriate books and help prevent the ‘summer slide’. To celebrate, JetBlue has declared Marley Dias to be this year’s Soar with Reading Ambassador. Join me as we discuss the program with JetBlue to learn more about its origins, its challenges and triumphs, and ultimately its future.


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